New Property Marketing Overview

Welcome to the Gather Experience! Our marketing and portfolio teams collaborate seamlessly with your property manager to create an accurate, visually stunning, and captivating listing for your property. This is more than just an advertisement; it's a showcase designed to attract discerning guests looking for your property's exceptional experiences.

As part of our commitment to your success, we've developed a thorough post-onboarding process for every new property under management. It's not just a set of tasks – it's a series of strategic measures our expert teams perform to ensure your property meets and exceeds market standards and best practices. Your property is given the attention and expertise it deserves to thrive in a competitive marketplace. Here's a glimpse into some key internal programs that kick into gear when your property is onboarded with us.

'Go Live' Featured Marketing Initiative

Elevating Your Property's Debut: The first days are crucial for new listings, and we ensure your property makes a grand entrance. Our 'Go Live' initiative places your unit at the forefront on our websites, across our social media platforms, and in our targeted guest email marketing campaigns. This feature isn't just a one-time spotlight; we strategically repeat this exposure throughout the year to maintain momentum and visibility. The frequency and timing of these features are carefully planned, considering the influx of new units and our editorial calendar, to ensure your property receives optimal attention.

Listing Optimization

Maximizing Your Property's Online Presence: A compelling listing is essential to attracting guests. Our team meticulously reviews and enhances your property's profile across our websites and all major Online Travel Agencies (OTAs), including Airbnb, Vrbo, and others. This isn't a set-and-forget process; we actively monitor and refine your listing, tracking its performance monthly. By keeping a close eye on guest interactions, bookings, and feedback across platforms, we continuously optimize your listing to stand out in the competitive vacation rental market.

The 'First 90' Program: A Tailored Approach to Launch Success

A Strategic Collaboration for Your Property's Initial Success: In the critical first 90 days after your property goes live on our OTA partners, we initiate our specialized 'First 90' program. This program represents a concerted effort from our Revenue Management, Reservation Sales, and Marketing teams, all focused on ensuring your property's rapid success in the market.

Weekly Progress Reviews: These teams, along with the area's General Manager, meet weekly to examine the progress of your property closely. This collaborative approach ensures that every aspect of your property's performance is scrutinized and optimized.

Comprehensive Tracking for Optimized Results: During this period, we monitor and analyze key metrics such as listing impressions, views, and conversion metrics, along with pricing, inquiries, bookings, and guest reviews across all channels. This data-driven approach enables us to make informed decisions and adjustments to ensure your property is performing and excelling.

Beyond the First 90 Days: While the first 90 days are our focus for initiating momentum, our commitment to your property's success continues beyond there. Post-launch, we continue to apply the insights gained to maintain and enhance the performance of your property, ensuring long-term success and guest satisfaction.