How We Market and Optimize Your New Listing
When your property goes live, a coordinated launch plan begins. This article walks through what happens during your listing's first 90 days and the marketing that continues afterward, so you know exactly what to expect and when.
Where Your Property Appears
Your listing is published and actively managed across:
Our websites: gathervacations.com, evrhi.com, and olaproperties.com
Major online travel agencies (OTAs): Airbnb, Vrbo, Booking.com, + Many more
The First 60 Days: New Listing Spotlight
New listings receive featured exposure during their first 60 days through:
- Placement on our websites
- Posts across our social media channels
- Targeted email campaigns to our guest database
The timing of these promotions is scheduled around our editorial calendar and the volume of new properties onboarding, so your listing gets visibility when it will have the most impact. This spotlight isn't one-and-done: we repeat this exposure at strategic points throughout the year to sustain interest and bookings.
The First 90 Days: Dedicated Launch Program
For the first 90 days your listing is live, three teams work together with a specific focus on its performance:
- Revenue Management, which sets and adjusts pricing
- Reservations Sales, which handles guest inquiries and bookings
- Marketing, which drives visibility and demand
These teams meet weekly to review your listing's pricing, inquiries, bookings, and guest reviews, and to make adjustments while the listing builds momentum. The goal is to catch and act on performance signals early, when changes matter most.
Ongoing Listing Optimization
Beyond the launch period, our team continues to monitor and refine your listing:
- Listing reviews across our websites and the OTAs to confirm your property is presented at its best, with accurate details, strong photography placement, and competitive positioning
- Monthly performance tracking on Airbnb and Vrbo, so we can make timely adjustments to improve visibility and conversion
Marketing Beyond the First 90 Days
Your property remains part of our year-round marketing programs, which include:
- Paid search advertising on Google and Bing
- Search engine optimization (SEO), built on high-quality content for guests that improves our rankings in search results
- Organic social media, showcasing properties and destinations to our followers
- Paid social campaigns that reach travelers in their planning phase and remarket to visitors who browsed our websites without booking
- Email marketing campaigns to our guest list throughout the year