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Specials Page Overview and Property-Manager Guide

1. Purpose

This article explains how the public‐facing Specials page works, outlines the Summer 2025 promotion now live on the page, and provides internal best practices for managing owner participation and guest inquiries.

2. What the Specials Page Is

The Specials page is a dynamic storefront that aggregates any active discounted offers across Gather’s portfolio. It:

3. Current Campaign Overview – “Make Summer Last Longer”

Offer Discount mechanic Stay window Booking window Promo codes
Stay 4, get 5th night free 20 % avg. value Aug 1 – Sep 30 2025 Until Sep 10 2025 StayLonger5
Stay 6, get 7th night free ≈ 15 % value Aug 1 – Sep 30 2025 Until Sep 10 2025 StayLonger7
Save up to 20 % on 30-day stays Tiered 10 – 20 % Aug 1 – Sep 30 2025 Until Sep 10 2025 StayLonger10, 15, 20

Blackout rules: Offers cannot be combined with other discounts and do not apply to travel-advisor or existing reservations. One free night limit per reservation. Gather may modify or cancel at any time. (gathervacations.com)

4. How the Discount Applies

  1. Guest enters the relevant promo code at checkout.

  2. Our booking engine subtracts the free-night or percentage value from the rent line as a pricing adjustment.

  3. Cost share follows our standard promotion split (50 % owner / 50 % Gather unless a different split is documented in your contract).

  4. Adjustment shows on the owner statement as “Promotional Discount – Gather Specials.”

5. Eligibility & Opt-In Process

Step PM action System action
1 Review your homes’ calendars for the stay window. Confirm minimum stay rules (4, 7, or 30 nights). –
2 Submit the Specials Opt-In Form (link in Owner Portal > Marketing Resources) for each property. Once approved, Revenue Team adds a Promotion Code and Specials tag in Streamline PMS.
3 Verify the listing appears on the Specials page within 24 hours, and that the tag (e.g., “7th Night Free”) displays on the carousel card. Site cache refresh pushes the property to the Specials feed.
4 If an owner declines, submit the Opt-Out Form – the tag will be removed and rates revert to normal. System updates within 24 hours.

Tip: Units with strong lead images and accurate bedroom counts perform best on the page carousel. Update photography before opting in.

6. Why Encourage Owner Participation

  • Market headwinds: Nation-wide leisure demand continues to soften. Expedia’s Path to Purchase (2023) reported that 50 % of travelers choose a deal when deciding between similar properties.

  • Gather results: Homes included in our prior “7th night free” test saw a 22 % uptick in nights sold versus comparable non-promo homes.

  • Visibility boost: Specials page traffic spikes during campaigns thanks to dedicated email, paid search, and social ads funded by Gather Marketing.

7. Handling Guest & Owner Questions

Question Recommended response
“Is the discount automatic?” “Enter the promo code displayed on the Specials page during checkout. The rent line will update instantly.”
“Can I combine it with my return-guest discount?” “Promotions cannot be combined. The system will automatically apply the greater of the two offers.”
“Owner: How is my net affected?” “The cost is shared per your management agreement. The average net reduction is 7 – 10 % but is offset by increased occupancy.”

8. Next Steps for Property Managers

  1. Identify eligible listings and discuss with owners.

  2. Submit Opt-In Forms no later than July 15 2025 to maximize marketing exposure.

  3. Share any owner feedback with the Marketing team for future campaigns.

Need help? Email us: marketing@gathervacations.com