Skip to content
Sign in
  • There are no suggestions because the search field is empty.

Promoting Your Property's Presence: Our Listing Optimization Process

Here’s how we ensure your listing stands out!

 

In the competitive world of vacation rentals, the presentation of your property listing plays a crucial role in attracting guests and securing bookings. At Gather, we understand that a property's listing is not just a summary of its features but a vital touchpoint that introduces potential guests to both the property and our brand. It's the first step in getting guests excited about their upcoming vacation and plays a significant role in our search rankings across Google and third-party sites. Here’s how we ensure your listing stands out:

Gather's Listing Optimization Checklist: Our comprehensive approach to listing optimization ensures that every property we onboard is showcased in the best possible light, engaging potential guests and encouraging them to book. Here's what we focus on for each unit:

  1. Review Unit Marketing Name: We start by evaluating the marketing name of the unit to ensure it is appealing and reflective of the property's unique characteristics.

  2. Marketing Description: Our team crafts a marketing description to kickstart the listing process, which is refined into an SEO-optimized, creative, and descriptive overview that captivates potential guests.

  3. Photo Review and Optimization:

    • Review Photos: We assess the current photos of the unit, recommending a new photo shoot if necessary to ensure the visuals compellingly represent the property.
    • Set Photo Order: A strategic arrangement of photos is implemented to highlight the property’s best features first.
    • Add Captions: Each photo is enhanced with captions to provide context and highlight key amenities and features and add SEO value to our websites.

  4. Amenities Accuracy: We meticulously review the amenities listed for accuracy, ensuring they are well-represented in both the description and photos.

  5. Headline Creation:

    • Airbnb Headline: A unique, eye-catching headline is created for Airbnb listings.
    • OTA Headline: Tailored headlines are also developed for Booking.com, Vrbo, and other OTA platforms, ensuring consistency and appeal across all channels.

  6. Pin Location Review: We verify the pin location on our sites, and OTAs such as Airbnb and Vrbo to ensure guests can accurately visualize the property’s location.

  7. Listing Ranking Review: The listing's performance on Airbnb and Vrbo is analyzed to identify opportunities for improvement in search visibility.

  8. First 90 Days Focus (F90): We implement a detailed strategy for the first 90 days following launch, with specific actions planned at 30, 60, and 90 days to maximize the listing's performance and guest interest.

This optimization process is just a part of our commitment to ensuring that each property not only meets but exceeds both homeowner and guest expectations. By following our detailed checklist, we synchronize all relevant information across the Gather, Elite, and Ola websites and our channel partner sites, ensuring your property is marketed effectively and efficiently.